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Bare Necessities Dennis Paradise has a bold prediction: By the end of the year, he expects to see big box retailers like grocery and drug stores selling sex toys. That’s right, the shelves at Target and Walmart may soon be getting a little more risqué, thanks in part to the bottom line — but also due to a more comfortable consumer. If the prediction holds true, the adult industry can thank a fastgrowing segment for helping to ease the transition: Companies specializing in personal care items with a sexy twist have helped society grow increasingly more secure with its sexuality. Have a Seat, Get Comfy XBIZ delves deeper into the whole milieu of sofas, swings and super-electric surrogates to say — or ask, rather — exactly what ARE some of these products all about? Which ones are most popular? What folks actually buy this freaky furniture and twisted technology? And, eventually, where and how might one purchase these truly erotic pieces of fornicatingly far-out yet, nonetheless, fully functional, objet d’art? Web Consortium Wants Linked Open Data There is a near infinite amount of data floating around cyberspace, that when taken as a whole, develops an in-depth demo- and psychographic profile of individual consumers. For example, tying the purchases you make using your credit or debit card to the titles of the books and magazines you read; the videos you watch; the music you listen to; the places you travel to — the list is never ending in our barcoded, scan-and-swipe world. Add an email address and social network contacts into this data set, and provide it all to today’s perceptive online marketers, and you have a recipe for advertising success.
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